I have watched well-funded startups get the GTM wrong for a decade. The pattern is always the same.
They raise the round. They hire the sales team. They start running demos. And then nothing closes at the rate it should.
The founders assume it is the product. The head of sales assumes it is the reps. The investors assume it is market timing. It is never any of those things.
It is the message. It is who they are selling to. It is the gap between a great product and a clear reason to buy it over every other option.
I have seen this problem from the inside as a PMM, as an AI consultant, as someone who has built and rebuilt go-to-market motions for B2B SaaS companies at exactly this stage. I know how to fix it in 30 days.
- PMM
10+ Years B2B SaaS Product MarketingFrom early-stage startups to scaled teams, built positioning, messaging, and GTM infrastructure from scratch.
- AI
MIT Professional Certificate in AI/MLApplied to GTM methodology, not just tooling. The only consultant who bridges both domains.
- MBA/MS
Boston University MBA and MSBusiness and technical foundations in one.
- Author
3 Books Published in 33+ LanguagesDemonstrated thought leadership at scale.
- Work
Agnostic AI and other B2B SaaS companiesBuilt the positioning and GTM infrastructure that turn funded startups into companies that close deals.
What these credentials mean for your sprint.
I know the difference between positioning that wins competitive deals and positioning that gets forgotten after the demo. I have written the messaging that closed the deal — and I have seen what happens when no one does this work. After a decade in B2B SaaS, I recognize your situation in the first 10 minutes of a conversation.
95% of AI GTM pilots fail to generate measurable ROI (MIT GenAI Divide Study, 2025) — not because the tools are bad, but because the underlying message is not clear enough to make AI work. The MIT methodology means I can tell you exactly where AI accelerates your GTM and where it just amplifies noise.
Writing 3 books translated into 33+ languages is not a vanity credential. It means I have done the hardest thing in B2B marketing at scale: made complex ideas clear to audiences who did not already agree with you. That is precisely what a positioning workshop produces — and why the output of the sprint reads the way it does.
Why I do this work specifically.
The most expensive GTM mistake a Series A/B startup can make is spending 6 to 12 months building sales infrastructure on top of a broken foundation: a message that does not differentiate, an ICP that is too broad, a pitch that sounds like everyone else.
I started doing this work because I kept seeing the same preventable problem. Companies with strong products, strong teams, and real funding failing to convert because no one had done the foundational PMM work that makes everything else work.
The AI GTM Sprint exists because that problem is solvable in 30 days with the right methodology and experience. I run a maximum of two engagements at a time because this work requires real attention.
Scope, clearly defined.
I do not run marketing campaigns. I do not manage ad spend. I do not build content calendars.
What I do: build the GTM foundation that makes every campaign, every ad dollar, and every sales rep more effective.
- Campaign execution or media buying
- Content creation or social media management
- Ongoing marketing operations
- Pre-PMF product strategy
How I work.
- 2 sprints maximum. Always. No exceptions. Your engagement gets my full attention.
- I run every sprint personally. No junior hand-off. No account manager.
- Fixed price, defined scope. You know what you are getting before we start.
- 50% upfront. This ensures we are both committed from Day 1.
- You own everything. Every deliverable is yours, no restrictions.
If what you read sounds relevant to where your company is, let’s talk for 20 minutes. I will tell you whether the sprint makes sense for your situation — and if it does not, I will tell you that too.