10 signs your Series A GTM is broken before you scale.
Most founders find out their GTM has a problem when pipeline dries up or the board asks hard questions. This checklist helps you identify the specific signals earlier — when they are still fixable without a crisis.
- 01
Demo conversion signalIs your demo-to-close rate under 20%? Here is what that number tells you about your positioning — and what to fix first.
- 02
Message differentiation testA 3-minute exercise to check whether your homepage messaging is differentiated from your top 3 competitors. If not, buyers cannot tell you apart.
- 03
ICP definition checkThe 5 questions that tell you whether your ICP is specific enough to act on — or too broad to close from.
- 04
Sales tool auditDoes your AE team have a battle card for every competitor they face in deals? If not, they are winging it in competitive situations.
- 05
Buyer journey gap analysisWhere prospects drop between a positive demo and a signed contract — and the 3 most common reasons why.
- 06
AI readiness signalIs your messaging specific enough for AI-powered GTM tools to amplify — or will they just scale the noise?
- 07
Board readiness checkCan you present a repeatable GTM motion to your board today? Here is exactly what that requires.
- 08
Competitive positioning scoreRate your current differentiation on a 5-point scale with specific criteria. Most Series A companies score a 2.
- 09
Channel alignment auditAre you selling the way your ICP buys in 2026? B2B buyers complete 70% of their evaluation before talking to sales.
- 10
The 1-sentence testCan you describe your company’s unique value in 10 words that exclude your competitors? If not, here is why that matters and how to fix it.
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Found more than 3 red flags?
That is a strong signal the GTM foundation needs attention before you scale. The $1,500 GTM Audit gives you a specific diagnosis in 5 days — no commitment to anything else.
Found more than 3 red flags?
That is a strong signal the GTM foundation needs attention before you scale. The AI GTM Sprint is designed for exactly that situation: a real product, a funded team, and a GTM motion that is not converting at the rate it should.
A 20-minute call costs nothing and clarifies everything.
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